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Marketing strategy development Unilever Group

Question: Examine about the Marketing Strategy Development Unilever Group. Answer: Presentation The current report will examine ...

Wednesday, May 6, 2020

Ethics and Fears and Wonders of Human Cloning Free Essays

What is a clone? According to the Encyclop?dia Britannica (1979), â€Å"a clone is a population of organisms derived originally from a single individual. By definition clones occur only in organisms capable of asexual reproduction and consist of genetically identical individuals†. There has been a successful recorded experiment which regard to cloning, although it was just an animal (a sheep to be more specific), there has been speculations that Human Cloning is not very far away. We will write a custom essay sample on Ethics and Fears and Wonders of Human Cloning or any similar topic only for you Order Now Before judging this issue, we should refrain having ignorant thoughts and try to study and understand the issue and detach ourselves from our emotions, religious dogmas and cultural habits/ or entrenched habits. We should see all the possible outcome of this, both positive and negative. Cloning is an issue that cannot be overlooked because everyone will be affected by the decision that would be put upon the issue, lives will either be saved and/or lost. In February 1997, Dolly the sheep, was successfully cloned from an adult sheep. After this experiment, some people were enthusiastic with this successful discovery, because it may be the key to unlocking the ‘untreatable diseases’ that we are currently facing today. It may give life and/or prolong life, it may be the only solution and the only hope for families that are experiencing a very difficult time in watching their loved ones suffer, and it may be the only guarantee that the human race will not die out in an incurable disease. The author has laid out cases that are suggesting that Human Cloning is needed; I think that some of the cases were purely for the good of the people/masses while some are extremely selfish. When I stated â€Å"good for the people/masses† I meant it in the terms of being egocentric. Being an egocentric, according to the Merriam-Webster Dictionary is â€Å"concerned with the individual rather than society†. Wanting Human Cloning for your own sake but at the same time others would also benefit from it (without real intention) shows egocentrism. On the other hand, I also stated that its â€Å"selfish†. What is being selfish? According to Merriam-Webster Dictionary selfish is an â€Å"arising from concern with one’s own welfare or advantage in disregard of others†. You are centered to yourself and you do not care about what might be the affect towards other people. Some people would want Human Cloning to be implemented so they could clone themselves. A question popped into my mind, can you guarantee that your clone would have the same character or behavior as you had? Like Nicholas Coote said â€Å"If I have a clone of me, I am still unique as any clone has a consciousness that is not mine† and Shannon Brownies said â€Å"You could clone one hundred Hitler embryos and not get a single Hitler because he was shaped by his environment†. I think that this is suggesting that even though you will clone yourselves it will be impossible for you to create the exact same person because your clone would have to raised / exposed in the same environment and society as you, your clone should experience all of the things that you have experienced to make sure that he will be the same way as you. On the side of being ethical, people do not want human cloning to be implemented because it would cause conflict between the usual or normal way of creating life. Other Ethical groups were also worried about how the status of the family would be if cloning would be implemented. Some even suggest that cloning may lead to more harm than good. I personally think that with what people are doing with these days, they will tend to abuse the powers of cloning. It has been a bad habit for people to misuse things that are provided to them. I believe that for cloning to be successful people must understand how it works first and that they should make sure that there would be no information that they will not share or tell the public. Some of my opinion may be impossible but it is because I believe that cloning may be used for good only if we are provided with the right information. How to cite Ethics and Fears and Wonders of Human Cloning, Papers

Saturday, May 2, 2020

Getting Serious About Eradicating Binge Drinking free essay sample

In Henry Wechslers, Getting Serious about Eradicating Binge Drinking, he discusses the issue of binge drinking. Binge drinking is an extensive problem on college campuses. The majority of colleges merely focus on the student, rather than what encourages students to drink. Fraternities, sororities, and athletics are huge sources of the students on campus who drink. There are many approaches colleges can take to decrease the problem, and many colleges are already getting a head start. It is also important to not ignore how often colleges indirectly encourage students to drink 20). First of all, binge drinking has been a problem for some time now. It has climbed over the past few years, capturing more attention from the media. A study from the Harvard School of Public Health found an increase of intoxication, drinking solely Just to get drunk, and also in alcohol-related problems. Among these problems are injuries, drunk driving, violence, and difficulty in academics. For example, of the students that drink, more than half of them said that their motivation was to get drunk. Even though many students have suffered alcohol-related deaths, the mount of binge drinking is still on the rise (20). With that said, binge drinking has been so ingrained at colleges for so long that it is extremely hard to completely wipe-out the problem in a short amount of time. Colleges have been having closed-minds when it comes to focusing on the alcohol problem, focusing only on the students instead of giving the same attention to the factors that contribute to these drinking behaviors. Focusing directly on the student overlooks the environment and other factors that support their behavior. Students ho binge-drink think they are not doing anything wrong because everyone else is doing it. Informing students about how many other students binge can help reduce their behavior. It is hard to change a norm that is followed by many students, but focusing on the disruptive behavior of binge drinkers can help. Colleges would be wise to create a code of conduct in which drunken behavior on campuses will be penalized. Moreover, students need to take more responsibility for their actions; if they got themselves into this mess, they need to get themselves out of it. Colleges should consider making a three strike policy in which students will be removed from school permanently after three alcohol violations (20-21). Fraternities and sororities are at the center of binge drinking on college campuses. It is proven that in fraternity houses, approximately 80% of students binge, and over 50% binge frequently. Fraternities attract people beyond their members, including high-school seniors, which are future college freshmen that are already being introduced to binge drinking as being a social norm. The majority of alcohol-related deaths of college students involve fraternity parties. College administrators are afraid of acting out against fraternities because they do not want to anger the generous alumni donors who themselves, too, were partying during their college years. Colleges should not wait until a tragic event happens to realize that something must be done about traternities and the alcohol-related problems that they cause. Also, it is morally wrong to treat alumni better than students, giving them he privilege to drink at events such as homecoming activities and sports. Banning alcohol for Just students is not an effective way to gain students support for any new alcohol-control policies. It is quite obvious that colleges base their decisions on money, worrying about whether or not alumni will continue to give donations, when colleges should be more worried about the safety of their students. Additionally, athletic programs are another center of binge drinking. Involvement with athletics actually increases a students likelihood for binge drinking. Not many coaches are involved in an alcohol prevention program, which does not set a very good example for students. Colleges should make it mandatory for coaches to enroll in programs that can reduce alcohol abuse. This will show students that alcohol can affect every aspect of their lives. It is also important to send this message to high-school students, since most binge drinkers start in high school. Sending college students to talk to high-school students about alcohol can potentially reduce the amount of incoming college freshmen who abuse alcohol. High-school students have a better chance of believing the messages of college students, since they think that whatever a college student has to say must be true, considering that they are soon-to-be college freshmen. Instead of colleges Just focusing on strictly their own campus, it is important to focus on the environment that surrounds college campuses. These areas might have bars or liquor stores that college students might abuse alcohol at. The real problem is how easy it is for students to get large quantities of alcohol for a ow price, and this keeps them buying, which keeps them abusing (21-22). Colleges have already started to take action to help prevent alcohol abuse. Many are trying to eliminate the connection between sports and alcohol by banning alcohol at college stadiums. Additionally, colleges are trying to give students more options for entertainment that do not involve alcohol while others are making stricter rules/ punishments for students who break the rules. It is extremely important for colleges to not ignore Just how much colleges influence and enable binge drinking.

Sunday, March 22, 2020

Business model and planning case study

Table of Contents Customer Value Capabilities Connected Activities Works Cited Customer Value The firm is at a position of utilizing technology to the point of improving the quality of living all over the world. The firm invented machines that enabled the consumers to find ease especially in movement. The invention of the iBot made it easier for the consumers to move up and down stairs and even over rough surfaces. Advertising We will write a custom essay sample on Business model and planning case study specifically for you for only $16.05 $11/page Learn More Home choice dialysis machine was made in such a manner as to enable the patients with chronic renal failure move freely. It is also portable hence can be easily carried in planes or cars. There is also the intravascular stent that help patients suffering from heart problems amongst other inventions in the medical field that are reliable (Cho 319). The firm invented an alternative mode of transpo rt referred to as Segway Human Transporter. This machine offers customers and their goods convenience of moving short distances effectively. It increased the speed of movement at less amount of energy per person. The Segway HT is offered in two models the i-Series for personal and business people and the e series for transporting huge and heavy loads; it is priced like any other consumer electronic product (Cho 320). Capabilities The firms’ invention, the Segway HT, uses a design that has a smaller base with a unique stability that provides the users with safe stable and effective movement. Segway HT is provided in two unique models, the iSeries model that uses low pressure tires making it move easily over uneven grounds. The eSeries on the other hand have several capabilities which includes having an electric stand that enables it balance on its own, this provides the user the convenience of moving on and off the model when at work. The unit also provides for extra carriage capacity for luggage (Cho 319- 322). One of the capability gaps to be worked on is the weight of the design; it seems to be heavier than expected. To counter this gap the firm has plans to design a lighter version known as p-Series. The other disadvantage is that the design has no transportation laws to guard its use on the sidewalks. The firm’s capability lies on its dynamic stabilized technology that enables it to configure one of the most efficient means of personal transport. The Segway HT does not use fossil fuel which makes it convenient compared to other automobiles. This uniqueness makes it possible to be used in more congested cities where pollution is a threat. The firm has derived all of these capabilities from the combination of science, engineering and right focus (Cho 319- 322).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In order to ensure stability the firm give s its employees the freedom to be innovative and creative, the manager encourages the staff and believes every idea from any person can always work provided it’s given the right attention (Cho 318). The Segway HT is unique in the sense that it has the ability of transporting people and goods without any space restrictions that most vehicles encounter. It does not need any fuelling for its operation and is reliable for short distance transportation. Connected Activities The company has tapped on the available knowledge and talent by recruiting creative people from different field of study. Through the engineers, the firm runs multiple small projects and encourages the outcome hence making quick development of any good idea generated (Cho 319). The firm works hand in hand with development experts from outside the company. The partners provide financial support and required technology whenever need arises. This helps the firm meet the expected deadlines during the process of dev elopment. The partners include; silicon sensing systems for integrated circuit boards and Axicon for gear manufacture (Cho 321). The firm promotes the sales of this machine through the Segway LLC which acts as marketing channel for the product. The firm has an experienced management team from other recognized companies that have helped in the development process, operations, human resource management, financial management, sales and marketing process (Cho 323). Works Cited Cho, Christopher, et al. Segway Human Transport case study. 29th March, 2010 www.dekaresearch.com/ This essay on Business model and planning case study was written and submitted by user Yadiel Hayes to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Thursday, March 5, 2020

Americas Standardization essays

Americas Standardization essays The idea that Intelligence can be counted is one that begun in 19th century. The belief that IQ-based standardized testing is an essential ingredient in an equitable process that establishes who is most deserving and who merits the rewards our society is an illusion. [Spearman, Terman, Brigham, Burt, Jenson and the Bell Curve ideologues Herrnstien and Murray believe in the four characteristics of biological determinist dogma. The contemporary educational system justly determines who the real Golden Children are focuses on them, and rewards them as the most deserving individuals within our American meritocracy. Gould and Singham refute the scientific characteristics of the biological determinists IQism. There are many ingredients, many of which are invisible in the Golden Child recipe in this country. Kienholzs assemblages are the result of a history of resisting standardization in the art world. Kienholzs assemblages are also examples of his anti-standardization perspective. There ar e many challenges students face in being exposed to a non-standardized education. My learning process in Core 11 mirrors that of one in The Dead Poets Society.] There are four key characteristics of biological determinist dogma. The Characteristics are Intelligence is innate, heritable, fixed and measurable. Professor Arther Jensen, a professor at the University of California Berkley, believed that certain racial groups were destined for the basement in society, not due to any environmental factors. Instead because of an apparent genetic shortfall. According to the Cognitive Elitists, Hernstein and Murray. Intelligence is innate and there exist a group of superior people that should be nurtured, pampered and taught to be the leaders of society. The eugenics movements passed laws to slow the flow of inferior breeds like, Italians, Jews and Poles. This was the result of the belief intelligenc...

Tuesday, February 18, 2020

Video games and its positive effects Essay Example | Topics and Well Written Essays - 1250 words

Video games and its positive effects - Essay Example A lot of research has been conducted in this regard and there exists useful information from psychologists that point to the relationship between video games and intelligence. According to Carmel et al. (2009), video games are a great avenue for learning and developing skills and expertise as individuals commit their time in the play. Scholars from different fields have recognized video games as being very beneficial to players. In as much as the video games have negative effects on the players, there are a wide range of positive effects that people can get from playing these games. This essay will seek to address the positive impact of video games on individuals in terms of their intelligence and social interaction among other benefits. Renowned psychologist Shawn Green from the University of Wisconsin supported the claim that video games are in fact useful in brain development of players, thereby improving their intelligence (Green, & Bavelier, 2004). He acknowledges that the video games alter the physical structure of one’s brain in as much as reading and learning to play a piano does to an individual. He compares the effect of a combination of concentration and the rewarding surges of neurotransmitters such as dopamine to the brain to the effect that physical body exercise has on building muscles (Olthouse, 2009). Video games help to strengthen the neural circuits which lead to brain development among the video game players. Video games help to enhance a wide range of skills among the players, which in turn improves the intelligence of the players (Green, & Bavelier, 2004). Some of the skills developed by video games include the aspect of following instructions, problem solving skills and logic, hand-eye coordination, fine motor and spatial skills, multi tasking, quick thinking and decision making, strategy and anticipation, estimating skills, memory and concentration, situation awareness among other skills. Video games are enjoyable to play as well as being addictive and the players play the games in order to become victorious over the opponents or to successfully complete missions in a specific game. This requires good decision making, strategizing and concentration on the part of the players. The video games enhance the ability of the players in following instructions. The games require players to perform various things in order to achieve specific goals in the game. By following these instructions, the players get to develop their intelligence in terms of following instructions whenever they want to complete a task or achieve certain objectives. The players, through coming up with strategies to complete their missions and achieve their objectives in the game, they learn how to develop their problem solving skills and development of logic (Green, & Bavelier, 2004). Games such as Angry Birds and The Incredible Machine are very great in developing problem solving skills since they require players to solve some challenging task s in the game. Other games, such as the shooting games, help to develop the players’ hand-eye coordination. In the shooting games, the character can be engaged in both shooting and running and the player needs to ensure both are done simultaneously in order to be successful in the mission. This process also requires great coordination between the players’ hands and eyes as they play. This in turn works on developing the mental skills of the players. Research has shown that

Monday, February 3, 2020

Seperate program for gifted and talented students (History of Research Paper

Seperate program for gifted and talented students (History of Education) - Research Paper Example with extra support so that they can achieve what they are capable of achieving instead of being restricted by the same curriculum delivered to the whole body of students. A number of factors can affect the ability of gifted and talented students to achieve, even if they are provided with additional stimulating material, and these include their physical (health) and emotional (psychological) states, degree of interest, the relationship with their teacher, and their learning environment. Nonetheless, we shall consider two reasons supporting separate programs for gifted and talented students as well as two reasons for not supporting such programs. The main argument for supporting them is that by not doing so, there are missed opportunities for the students themselves and also the society in which they could have made useful contributions. Research by the National Commission on Excellence in Education highlighted that over half of gifted school students in the U.S. fail to meet their tested ability with comparable achievement (NCEE, 1983). Although this is an old assessment, the situation is not much different nowadays. The present No child left behind policy for example does not cater to gifted students. Thus, many gifted children are not being given the opportunity to exploit their talents. They are simply not being sufficiently challenged (Pulliam & Patten, 2006, p.185). Even the 2011 education budget has been described as a missed opportunity by the Council for Exceptional Children and the Education Act does not directly address the unique learning needs of gifted students (Shinn, 2009). Another reason for supporting gifte d students is that due to their untapped potential and being in asynchronous development, they tend to be more vulnerable (CDI, 2010). Being asynchronous means that their intellectual capacities could be developing at a greater rate than their physical and emotional capacities. Therefore, it is important to help gifted students lest their

Sunday, January 26, 2020

Why the USA Lost the Vietnam War

Why the USA Lost the Vietnam War For the first time ever, the American army looked weak in front of its people and the world. In January of 1973, the United States of America agreed to withdraw all troops from Vietnamese ground. Many people at the time, considered withdrawing the army from enemy territory, losing the war, however, many Americans opposed American presence in the war and pushed their leaders towards withdrawing the troops.[1] Many things influenced the US to withdraw their troops, primarily the opposition to the war at home, but also the American army’s tactics and the American troops’ morale, which is strongly connected to the war’s opposition. The United States had a tough job in Vietnam, but also fought a war at home. A war against the war. Opposition to the war, in the United States, was extremely large. Civil rights movement all over the country, and anti-war protests pushed and pulled the government during the war days. In 1970, following President Nixon’s move into Cambodia, many universities had protests against the war. During one of these protests, in the university of Kent State, four students were shot dead by the National Guard. This incident only, sparked more protests throughout the country.[2] During the war there was a conscription movement, where people of conscription age who were not studying or working had to sign their names to be drawled. However many of the people who were conscripted were poor or African-American and never had the chance to study or work. Martin Luther King, a black preacher and a leader in the civil-rights movement, spoke up against conscription, or as it was called at the ti me, the ‘draft’; â€Å"They must see Americans as strange liberators. The Vietnamese people proclaimed their own independence in 1954—in 1945 rather—after a combined French and Japanese occupation and before the communist revolution in China.†[3] John Kerry, a veteran of the Vietnam war, soon after his serving time joined and became the spokesman of Vietnam Veterans Against the War. The current United States Secretary of State said; How do you ask a man to be the last man to die in Vietnam? How do you ask a man to be the last man to die for a mistake?[4] There were many people who opposed the war in Vietnam, including many soldiers. Due to the fact that lots of soldiers were in Vietnam against their will, many soldiers were against the war itself. This was one of the greatest influences on the soldiers’ morale, during the war. The soldiers deployed in Vietnam, in the beginning of the war, were among the best in history. However that changed as soldiers started to question the real reason to be fighting, the conscription also stirred many conflicts at home and inside the army. Due to discontent within the army, soldiers turned to drugs as a form of mental relief. The use of Heroin and Marijuana were common sight in an army suffering from boredom, lack of discipline and low self-esteem; more than 200 men died from drug abuse. ‘Fragging’ was another big issue within the army. Fragging is the act of murdering your commander, 42 soldiers and 15 marines died from fragging. [5] Many soldiers in Vietnam were fighting in the war against their own will, this was because of conscription. Conscription, o r the ‘draft’ as it was known, forced many people to join the army, and fight in Vietnam. Mostly poor people were drafted, therefore there were many black people in the army, since at the time Africa-American population didn’t have the chance to study or work to avoid the draft.[6] This created many racial tensions within troops and units. The ineffectiveness of the army’s tactics also frustrated many soldiers during Vietnam. Even though the United States had arguably the most well trained troops at the time, the tactics used by the US army were ineffective against the Viet Cong. The army had the most advanced technology, while the North Vietnamese only received guns and ammunition from China. However the North Vietnamese had the upper hand when it came to tactics. They knew the terrain and used guerilla tactics, small scale actions against a much larger and more powerful enemy. America fought a hi-tech war, many helicopters and tanks, as well as air strike, supported American soldiers.[7] Because the North Vietnamese used guerilla tactics they were able to avoid many of the United States’ attempts at attacking. Their bases were in jungles, invisible to aircrafts, and when they went on missions they stayed very close to the Americans so their enemy wasn’t able to call in airstrike. Vietcong and North Vietnamese commanders and higher positions, had the luxury of living underground. Although t unnels were small and uncomfortable, they were away from the battlefield assessing options. The United States’ main strategy at finding North Vietnamese bases, was search and destroy. Search and destroy is a counter-guerilla strategy where a unit is assigned the mission of searching and destroying enemy or enemy base, hence the name search and destroy.[8] However many North Vietnamese spies and officials hid within villages, this frustrated units and soldiers burned whole villages in order to tell commanders that the mission was successful. These events of burning villages were named zippo-raids, and led to many debates inside the US on whether what the army was doing in Vietnam, was unethical. In addition to controversy, the struggle of finding proper tactics also brought discontent to the army, resulting in poor morale. In the early 1970’s, many people questioned the true purpose of the war, soldiers struggled through their missions, and the army failed to have successful tactics against the poorly-trained North Vietnamese. This ultimately led to the end of the war, after there were many in-house movements against the war, racial tensions within the army and the country were never higher, soldiers suffered and struggled through missions, and US’ commanders failed to even grasp an effective strategy against the North Vietnamese and Vietcong powers. In January of 1973, the United States of America was no longer part of the Vietnamese conflict. Works Cited Brown, Robert. 2009. Guerilla Warfare. November 27. Accessed November 21, 2014. http://school.eb.co.uk/levels/advanced/article/110197. Karnow, Stanley. 1983. Vietnam A History. Harmondsworth: Penguin Books. Kerry, John. 1971. Anti-War Speech. April 22. Accessed November 11, 2014. http://www.youtube.com/watch?v=yixdveuf0GQ. King, Martin. 1967. Martin Luthor King Jr. and the Global Freedom Struggle. 4 April 1967 Beyond Vietnam. New York, April 4. Michaels, Jim. 2013. In the 1970s, the U.S. military struggled with morale. July 04. Accessed November 10, 2014. http://www.usatoday.com/story/nation/2013/07/03/afghanistan-advisers-george-lepre-haynes-vietnam-conrad-crane/2484665/. Schutts, Jeff. 2011. The Tet Offensive and the Media. Accessed November 10, 2014. http://www.historyandtheheadlines.abc-clio.com/ContentPages/ContentPage.aspx?entryId=1199250currentSection=1194544. Spector, Ronald. 2014. Vietnam War. Accessed November 05, 2014. http://school.eb.co.uk/levels/high/article/75317#. 2012. The War in Vietnam; Vietcong and American tactics. March 2. Accessed November 21, 2014. http://www.bbc.co.uk/schools/gcsebitesize/history/mwh/vietnam/thewarinvietnamrev1.shtml. [1] Spector, Ronald. 2014. Vietnam War. Accessed November 05, 2014. http://school.eb.co.uk/levels/high/article/75317#. [2] Karnow, Stanley. 1983. Vietnam A History. Harmondsworth: Penguin Books. [3] King, Martin. 1967. Martin Luthor King Jr. and the Global Freedom Struggle. 4 April 1967 Beyond Vietnam. New York, April 4. [4] Kerry, John. 1971. Anti-War Speech. April 22. Accessed November 11, 2014. http://www.youtube.com/watch?v=yixdveuf0GQ. [5] Michaels, Jim. 2013. In the 1970s, the U.S. military struggled with morale. July 04. Accessed November 10, 2014. http://www.usatoday.com/story/nation/2013/07/03/afghanistan-advisers-george-lepre-haynes-vietnam-conrad-crane/2484665/. [6] Karnow, Stanley. 1983. Vietnam A History. Harmondsworth: Penguin Books. [7] 2012. The War in Vietnam; Vietcong and American tactics. March 2. Accessed November 21, 2014. http://www.bbc.co.uk/schools/gcsebitesize/history/mwh/vietnam/thewarinvietnamrev1.shtml. [8] Brown, Robert. 2009. Guerilla Warfare. November 27. Accessed November 21, 2014. http://school.eb.co.uk/levels/advanced/article/110197.